SMG is a big believer in hybrid research. We combine multiple methodologies to get at rich insights while staying within budget.

In person:
Focus groups
Ethnographies  (in situ visits)
Shop alongs and “do” alongs
In-depth interviews

Digital:
Ethnographies (multi day)
Diaries/journals
Focus groups (synchronous)
Discussion boards (asynchronous)
Crowdsourcing ideations
In home usage 
Webcam interviews